FESTIVE FERVOUR
THE UPCOMING FESTIVE SEASON, WHICH COINCIDES WITH THE ICC CRICKET WORLD CUP 2023, IS EXPECTED TO KEEP INDIA INC. BUSY IN THE THIRD QUARTER, OFFERING GOOD BUSINESS OPPORTUNITIES
Photo by GETTY IMAGES SUMMARY
- 40%: Contribution of the festive season to the annual sales of companies in sectors like apparel, white goods, electronics and packaged goods
- 20-25%: Expected year-on-year rise in India Inc.’s ad and consumer promotion spending in H2 2023 due to festivals
- Rs 90,000 crore: Likely gross merchandise value of the e-commerce sector during the festive season this year compared to Rs 76,000 crore in 2022
THE UPCOMING FESTIVE SEASON, WHICH COINCIDES WITH THE ICC CRICKET WORLD CUP 2023, IS EXPECTED TO KEEP INDIA INC. BUSY IN THE THIRD QUARTER, OFFERING GOOD BUSINESS OPPORTUNITIES
Published on: Oct 04, 2023, 12:09 PM IST
Posted by: Arnav Das Sharma, Oct 04, 2023, 12:04 PM IST
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